Were you the person that said, “I don’t need a cell phone”?
If you are a lawyer in Canada there is a solid chance you are shackled, this very minute, to a BlackBerry, HTC, iPhone, or other smart phone. In a short period of time, this wave of technology has dominated the way you and your firm does business. Everything from voice mail, email, instant text messaging, and direct phone access have made your practice more competitive and in tune with the business of your clients.
At JustLaw, we see search engines like Google, Yahoo, Bing, and Ask as a technological frontier that has yet to be exploited by the technology and offerings of the Canadian law industry. You may say, “yeah, I have a website (phone 20 years ago) already….I don’t need a ‘better’ one.”
It’s one thing to have a website, but are you really leveraging a technological asset that makes you money? Your smart phone makes you money – believe it or not. If you didn’t have a mobile phone line a significant portion of your clients simply wouldn’t do business with you. Not having a mobile phone could be considered unprofessional, unreliable, and limiting in your services to clients. Those might be a long list of harsh assumptions when just looking at your phone plan, but trust me, potential clients look at your website the same way.
Demand these things from your web agency
Two questions you need answered when investing in ANY marketing asset are, “does it make more money than I am spending on it?” and “what is my recourse if I am not happy with the performance?” When considering a site up-grade, or starting from scratch, it’s simply not enough to have a “nice looking” site. It needs to rank on search engine phrases that relate to your law practice, and the traffic you funnel in MUST convert.
Slick site designs are fine. However, if the design and calls to action don’t convert, it leaves all of your search engine rank efforts in vain. If your site is performing incredibly well in the search results but the phone isn’t ringing, your “nice looking” site is costing you business.
85% of people go to the internet/Google to get legal information. So, if you are not well represented when these people are seeking legal help on the internet/Google, you are missing the boat and your innovative competitors are kicking your proverbial ascots.
Having your firm well represented on the internet/Google means the following:
- Having a website that you can rely on to speak confidently for your law firm
- Having a website that organically ranks on the 1st page of Google for as many relevant search phrases as possible
- Working with a site design that converts web traffic into in-bound phone calls & emails to your firm
- Having a presence within as many portals/websites that refer people back to your own website (i.e. Social Media, Industry Specific Directories, Search Engine Registries, Map Registries, etc.)
At JustLaw, we see a ripe opportunity for lawyers in western Canada to grab a solid foothold online. It is a marketing resource that has yet to be fully exploited. Believe me. Take a look at what other legally competitive markets are doing and then take a look in your backyard. In western Canada law firms are missing out – big time. At JustLaw we aggressively stake out these pockets of the Internet for our clients. By researching, designing, building, and managing our client websites, we have enjoyed some great success in pushing Canadian law firms into search engine spaces where no one else is competing – purely due to competitive ignorance.
Is it September already?
This fall, when your “Color Page” rep shows up at the firm asking you for a boat-load of cash to run last year’s ad program again, give it a second thought. Or consider down-sizing your “Color Page” budget and re-allocating some of that cash to an online investment that may just bring your far greater results/conversions and measured accountability. If you really want to play hard against the bigger guys, just give us a call/email at JustLaw. We would be happy to show you all the business that you could have.
Posted on July 29th, 2010