When JustLaw approaches any web project it likes to begin the same way your firm looks at a new case – we look at the facts. There is really no point in building a site if you don’t know who you’re building it for. If you don’t know what people are using to search for you online then a solid portion of your marketing expense has been made in vain.
At JustLaw we get the facts and put them to use. We collect the valuable search engine market data needed to position your firm’s site within the top rankings of major search engines. Without the facts your site’s architecture, content, and marketing direction are all speculation.
With a series of interviews, JustLaw will focus in on your firm’s strengths and opportunities relative to the local market. We closely examine your firm’s lead services and correspond these niche areas with the existing search engine data so your message speaks directly to your intended local audience.
After initial interview data and search engine data have been collected, this new relevant information is constructed into your site’s architecture so all facets of your firm are represented and leveraged toward successful rankings and user conversion.
